

The chosen colors are combined into a small design concept. Designers can utilize this website to choose their favorite colors and see how they look in a combination. Designers use this website when they need to choose a perfect color for a flat design. Color schemes available there enable users to work with 1-4 colors. This tool lets designers choose one base color for the layout and then it shows similar shades that can be used along with the base color. The website allows its users to create cool color schemes with the color wheel, browse different combinations from the Kuler community and see which colors are used in different images. Designers can use different online tools while working on an app to make sure that they have chosen the right colors and their app will look great. A good design means a good color scheme, as well. People judge by first impressions, and a good app design can elevate the app to the top of the App Store charts. Lifesum is an example of an iOS app with a good color scheme:Īpproaches to the Choice of Color Schemes & Tools

Source: WPS Office Cultural Meanings of Color and Color SymbolismĬolors may convey specific meanings depending on cultural background.įor instance, purple (the color of the Cadbury’s wrapper) that British associate with luxury has the opposite meaning in Taiwan. Such a scheme, for instance, was used in this app: This scheme combines every fourth color on the color wheel. The scheme uses colors that are opposite to each other on the color wheel. This scheme uses colors that go one by one in the 12-color wheel. There is only one color in this scheme and its shades and tints. The color wheel used nowadays includes primary, secondary (green, orange, and purple) and tertiary colors (yellow-orange, red-orange, red-purple, blue-purple, blue-green, and yellow-green).Ĭolor wheels help us create color schemes. The first color diagram was developed by Newton 350 years ago. The color wheel based on the three primary colors (red, yellow, and blue) has been used by artists for centuries. Mobile app developers have many useful things to learn from them. They understand that colors are an important marketing tool.

Nowadays, it is common practice among marketing managers to hire color consultants to get assistance in determining a color (or colors) that would attract their customers. According to Kissmetrics, a product’s visual appearance is the number one factor influencing consumers’ purchasing decisions.
